About BS and Company Agency
A strategic communications, advertising, and marketing firm built to serve organizations operating in complex, competitive, and evolving environments.
Who We Are
A full-service agency built on strategy, creativity, media expertise, and modern marketing execution.
BS and Company Agency is a strategic communications, advertising, and marketing firm operating as part of Beníquez Sánchez and Company LLC.
The agency was founded with the objective of centralizing communications, marketing, media strategy, and technology services under a unified strategic structure.
Our work supports institutions, corporations, educational organizations, healthcare entities, and mission-driven initiatives seeking clarity, relevance, and measurable impact.
Our Approach
We combine strategy, creative development, media expertise, and advanced analytics to help organizations communicate effectively and compete successfully.
Strategic Thinking
We begin with positioning, priorities, and context—ensuring communications and marketing efforts are aligned to real objectives.
Creative Excellence
We develop campaigns, visual systems, and messaging frameworks designed to engage audiences across channels.
Media Expertise
We connect strategy to execution through disciplined media planning, buying, and activation.
Advanced Analytics
We measure performance, interpret audience behavior, and refine communications strategies for stronger results.
Leadership
Samuel Beníquez
Chief Executive Officer & Managing Director
Emmy Award Recipient • Grammy Recognition • MarCom Awards
Strategic communications executive with more than two decades of professional experience in advertising, media, and institutional communications. Recipient of more than 40 national and international awards including Emmy and Grammy recognitions.
Alexander Sánchez
Vice President & Creative Director
Emmy Award Recipient • Grammy Recognition • MarCom Awards
Award-winning creative director recognized internationally for brand identity design, creative leadership, and campaign execution across multimedia platforms. Over the past 16 years, he has worked in strategic partnership with Samuel Beníquez, contributing to award-winning projects recognized with multiple international honors including Emmy, Grammy, and MarCom Awards.
Recognition
- Three Emmy Awards and one Emmy nomination
- Grammy recognition (The Recording Academy)
- MarCom Awards (Platinum)
- WORLDCOB – World Business Leader & The Bizz Awards
- Century International Quality Era Award (Geneva)
These recognitions reflect excellence in strategic communications, creative execution, and multidisciplinary leadership at an international level.
Let’s build the next chapter of your communications strategy.
Connect with our team to discuss your organization, your audiences, and the strategic work required to move forward with clarity.